Trust alone

“It worked for me!”

Personal experiences or anecdotes (stories) are an unreliable basis for assessing the environmental impacts of most actions.

People often believe that changes in the environment were due to specific human action because of what they observe or information they receive from others.

BEWARE when someone says: “It worked for me.”

REMEMBER, someone’s personal experience of using an intervention does not necessarily mean that the intervention will work for others.