Just because a treatment is new, expensive, or brand-named does not mean that it is better or safer than other treatments.
People often believe that treatments are better just because they are new, expensive, or made by a company with a well-known brand name. In fact, they are usually likely to be only a little bit better than other treatments. Also, some reactions to treatments (side effects) take time to appear and it may not be possible to know if they will appear unless the person getting the treatment keeps getting checked over a long time.
BEWARE of claims that a treatment helps or is safe just because it is new, expensive, or brand-named.
REMEMBER: Ask if the treatment has been tested in fair comparisons.